Totally Clutch Vlog - Business Efficiency Tips for Female Entrepreneurs RSS

Today’s episode is a follow up to our last episode on marketing content creation. We have Abbie back with us and today I’ll be sharing my results from taking her 5 day course.

Abbie Nwaocha runs For Her Empire, a support squad for female entrepreneurs.

I mentioned last week that every one of Clutch’s clients struggle with their social media presence. They find it hard to invest time into creating content with a strong, consistent strategy behind it. Heck, even I struggle with it.

We’re all about sustainable and efficient solutions so I’m happy to share my results this week and I know that it will give you some direction or clarity.

Let’s talk first about the outcomes people can expect to walk away with after completing the course. The course title is “5 days” but in actuality, it’s 10 days with only 5 days of work to create a sustainable demand. I took full advantage of that. At the end of the 10 days, people are set up to have 10 pieces of marketing content or what makes up a month worth of material.

The content is a combination of social media images, blog posts, lead magnets and then a repurposing of something you already created.

I got a little nervous after struggling through the first day but ended up with 22 pieces of content by the end of the course. Here’s how I did it along with some helpful things I found along the way.

The bulk of what I did was based around the blogs and interviews I’ve been doing. I think the information shared in them is so valuable and is so free that I want people to get everything they can out of them. And that makes for a lot of cohesive marketing content.

Social Images 

I started with social images and was able to create an event promotion, behind the scenes, share someone else’s content, question to followers and newsletter sign-up post all focused on the topic of the two vlogs that we’ve recorded.

I created all the posts in Canva Pro and overall it took about 1.5 hours to make all 5. That included brainstorming and creation. 

I know a lot of us are posting across multiple social sites. Canva Pro just released a feature that allows you to resize your designs for all the different social sites with a few clicks. I tried it and will say it definitely saved time but it left something to be desired. It didn’t fit the designs to the new size so I had to tweak things a little bit before they were ok to post.

Blog Posts

The Clutch Blog is made up of videos that are also turned into audio files and shared as podcasts. I used this interview and the last to fill this content category. Overall, the two interviews took about 4.5 hours to record, prep and edit. That sounds like a lot of time but we get a ton of other content out of it. All 5 of the social images above were related in some way to these blogs.

Lead Magnets

We’re starting to prepare for our next blog interview so I created a pdf checklist that listeners can download with more detailed information than we’ll cover in the interview. I’ll also use that to promote a course we’re launching on the topic in the future.

I used the free resource www.attract.io to create the checklist and a call to action.

I also created an audio training that provides broader information on the tools we use to help female entrepreneurs. I recorded it using a microphone and my iPhone.

I spent about 3.5 hours creating these two lead magnets. 

Repurposing

I think I enjoyed this most. It was fun to review all the content we already have in our library and use it in new and creative ways. It also created the most content.

I took the lead magnet checklist and turned each line into a social image to build my list even further, giving us 12 more social images to post.

I stumbled across Designrr a while back and thought I would use this as an opportunity to try it. It’s a service that takes all of your social media content and transforms it into an ebook that you can use as a lead magnet or product. The free version doesn’t offer anything Canva doesn’t. It just copies and pastes your blog copy into a pdf. The paid version is where the magic happens. It takes all your social media posts, transcribes any videos or audio files to create an ebook or flipbook. It takes seconds to pull everything into your template. If you focus on a specific topic for a period of time, once everything is out in the world, you can pull it altogether to create a full book. So cool.

I spent about 1.5 hours on these two pieces.

Overall

I spent WAY too much time making all of this. I’m a bit of a perfectionist and struggle with getting designs to look good.

In total, I spent a day and a half creating 22 pieces of content. With that said, most of what I created was new to me so I didn’t have templates in place, equipment set up and was familiarizing myself with new tools. Next month should take much less time and be much easier to delegate. I know what posts I want to create, I have the templates created and a rhythm I can follow.

Another thing that can be helpful now that I know what posts I’ll be creating is to hire a designer to tailor templates specific to my brand. Because I’m not a designer, I found myself spending a lot of time fussing around with layout and still wasn’t over the moon with the outcome. Had I done that to start, I wouldn’t have had such a strong sense of what I needed and probably would have paid a lot of money to end up in the same spot.

I’m really glad I did the course and it was very helpful in giving me a structure for our marketing.

If you want to see the posts in action, follow us:

And you can sign up to take Abbie’s course here:

www.ForHerEmpire.com/freebies

Please remember I believe in you and your business.

Totally Clutch Vlog - Business Efficiency Tips for Female Entrepreneurs RSS

In today’s episode we talk about the HOT topic of marketing content creation. This is the first in a two part series so be sure to tune in again in 2 weeks.

Every one of our clients struggle with their social media presence. They don’t have one but know they should. Or, they create posts in fits and starts so they're not building strong trust and relationships with their customer base. Developing consistent content can take a lot of time and very different creative energy than running their business. And outsourcing it strips their authentic voice.

Admittedly, WE haven't even found an efficient way to do it. We usually end up developing and scheduling 6-12 months of content for everyone we work with. But when the content we create dries up, our clients end up back where they started, struggling to create or not creating it at all. We’re all about sustainable and efficient solutions so I hunted down an expert to help us try to solve this challenge.

Abbie Nwaocha runs For Her Empire, a support squad for female entrepreneurs. This is our first ever interview...and live at that.

Today we’ll hear about Abbie’s special formula for creating great content. In the second episode, I’ll share my experience and results from taking her 5 day course. You can sign up to do the course along with me at:

www.ForHerEmpire.com/freebies

And here’s the pdf Abbie mentions. Lots of helpful information in it:

Please remember I believe in you and your business.

Totally Clutch Vlog - Business Efficiency Tips for Female Entrepreneurs RSS

It’s been a fascinating couple of months. If you’ve been able to sink into the wide range of emotions something like this can bring up, you may be starting to feel like we’ve been given the opportunity to reset like we’ve never been given before. Priorities are changing for everyone. I know for me and my friends, there’s a focus on slowing down. Connecting more. Connecting more deeply to ourselves, to our purpose, to our families, to our beloved friends. A focus on having enough, but not too much. A focus on creating and expressing. A focus on living deeply. I don’t know one person that wants to do post-quarantine life the same way they did life before the pandemic. I’m sure this looks different for all of us but I’m sure you feel it on some level.

In today’s episode I want to capitalize on that feeling of transformation but acknowledge that although you may want to show up to life differently, you may not know how. And there’s a danger that it might feel easier to push all that inspiration away and go back to the way things were.

A similar transformation occurred for me in my mid-late twenties. I landed a killer job working for a super cool company with fun, smart leaders. They were growing rapidly and needed someone young and willing to do anything to run point. I threw myself into it. I didn’t have kids or a serious relationship so it was easy for me to work around the clock and travel anywhere they needed me to be. It was exciting and our efforts were paying off in really big ways. Those results were my sole focus for 4 years. I was getting everything done and I was making life easier for the rest of the team but if you looked behind the curtain, I was a mess. I wasn’t focused on HOW I was getting things done so that meant I was literally working around the clock. 

We were making it up as we went so there was an unavoidable element of messiness that I could have expected but I was taking it to a whole new level. By the time I started to see ways to improve my efficiency, it was too late. I was totally burned out. I had a premature mid-life crisis, left my job and started teaching yoga and thai massage. You can imagine how transformative that was.

Although yoga is still a large part of my life, I eventually found my way back to a desk. In hindsight, the job that took me down is still one of the best jobs I’ve had. I loved the vision, the product, the people I got to work with and the relationships I built. I haven’t found anything like it since. 

While I don’t regret my choices, I did give a long, hard look at how to avoid walking away from something so good ever again. As a result, I’ve spent the last 8 years automating me and my teams out of jobs. I jump on anything I see that can be automated, any process that’s clunky, involves too many steps or leaves too much room for error or creates too many customer touch points. At the end of that tunnel usually sits a way to make more money with the same resources.

Once you decide to transform from the mindset of:

1. It’s supposed to be this hard.

2. Busy is my purpose

3. It’s not that bad, I can handle it.

You’re business and your life will flourish. You know your business better than anyone so if you give it a good look, you’ll see the same things. Or you might be on the burn out edge and don’t have the energy to see it. If that’s that case you may need help to find your way there but I guarantee you WILL flourish. 

One of my first consulting clients was an ER physician. She had been trained in so many ways to be precise and efficient. Lives were literally at stake if she wasn’t. She had a really profitable side hustle but even with her years of training, she had a hard time seeing where she was losing time in her other business. After working together, her revenue grew and she reclaimed 35% of her time.

You can absolutely have the life you want, that you’ve been dreaming of. 

Every two weeks, we share tools and suggestions for running a well-oiled machine. You can sign up to get those by visiting:

and you’ll get a free audio training to get things started. 

If you need fast-acting relief, you can set up time to talk with us about the opportunities that exist in your business at:

Our process involves less than 3 hours of your time. We gather data from you, find solutions and with your thumbs up, we fully implement everything so you can see results immediately.

Please remember I believe in you and your business.

Totally Clutch Vlog - Business Efficiency Tips for Female Entrepreneurs RSS

In this episode, we talk about adding e-commerce to your business. Before you tune out, let me assure you that you don’t have to have a brick and mortar storefront or physical product to sell online.

For those that don’t have a storefront or physical product to sell, you may not see an opportunity to add e-commerce immediately. Admittedly, there are plenty of businesses that don’t make sense for online sales. But e-commerce works great for digital content in addition to physical products. If you have white papers, a book you’ve written, free gifts you’ve made for clients that went over really well or products you’ve developed internally to support your business. Things like documents, forms, calendars, processes, software or plug-ins. There’s a space for all of these in e-commerce. Depending on what the product is, it may not become your bread and butter but it will increase your brand recognition and could become a really solid passive revenue stream.

Listen to hear more about how Clutch Businesses will be sharing their assessment tool for any company to identify opportunities for improvement.

For those that do have a physical product or storefront, its not going to take much to convince you of the value in adding e-commerce to your business. But we’ll prime the pump by talking about what adding e-commerce could mean for your business. If you haven’t made the leap yet, now is definitely the time.

Instore shopping still dominates but about 18% of total retail sales are projected to be online this year….and that was before the pandemic so I imagine that percentage will be much higher over the next year. Even though stores may be allowed to open again soon, many shoppers are going to opt for online purchases over the instore experience to keep themselves safe.

It’s hard to let even 18% walk out your door and now that the number will be even higher don’t miss your chance! Think about Blockbuster. They lost their entire business because they didn’t have an online option for customers.

As long as your product is relatively easy to ship (please don’t get into the marble business), an ecommerce site allows you to:

• Reach a broader audience without making a huge investment

• There’s no additional rent to pay

• You don’t have to hire additional staff initially

• You don’t need to segregate your inventory across multiple locations

• Your store is now open 24/7 and sales would be passive-ish

We only scratched the surface so if you’d like to learn more about how to select an e-commerce platform or what to do once you’ve made the selection, we’ll be launching courses soon to walk you through the process step-by-step. Sign up on the link below to be the first to know when they’re available:

And if you can’t wait and want to get started right away but just don’t know how, set up time to talk with us about how Clutch can set up your online presence and the supply chain to support it. You can email us at hello@clutchbusinesses.com or find a time on our calendar using the address below:

Remember, I believe in you and I believe in your business.